INTERVIEWS
For these features, I researched interview questions, conducted interviews, and wrote the profile articles for a supplement brand’s newly sponsored athletes.
From researching questions and speaking with these athletes during production shoots to shaping the narrative story within the articles, I enjoyed every part of this creative process.
EDITING
I ushered these editorial pieces from conception to publishing, a process that entailed
> creating an SEO-focused brief and assigning to a contributor
> content editing, line editing, and copyediting
> collaborating with science and regulatory teams to ensure scientific accuracy
> preparing the text for publishing in WordPress
WRITING
Examples of the branded content and blog articles I’ve written in my previous role to promote the company’s programs and products.
NEWSLETTERS
I wrote copy for weekly newsletters distributed by a supplement founded by LeBron James and Arnold Schwarzenegger that targeted high-performing athletes. We’d link readers to our editorial pages, which featured content that discussed exercise science, the company’s products, and athletes associated with the brand.
How Pro Athletes Stay Laser-Focused
The art of grit
Elite Hydration or Colorful Kids’ Drink?
You need more…
Your Cheat Code to More Veggies
Micronutrients, huge benefits
VIDEOS
I edited and cut down more than an hour of raw interview footage into this (relatively) short profile video in order to promote the trainer’s new upcoming program in our app.
I wrote the script for this video and provided visual direction for the B-roll shots and on-screen animation. This app feature announcement was also posted to the company’s Instagram page.
I cut 20+ clips from our workout programs to upload in the horizontal and vertical YouTube video formats. This was a multi-purpose project that allowed us to tease our programs, gain additional traffic from YouTube and Google search, and use branded media as demonstrations in our exercise-based editorial articles.